Overview

Brembo is a world-leading manufacturer of racing brakes. The video highlights the excellence in design and technology this company represents.

As part of the team at Believe Studio (which co-directed the production, curated editing and post-production) I was in charge of developing the whole graphic concept and preparing it for animation. I played with the idea of an AR-inspired futuristic-looking look and feel (Minority Report, anyone?) since the early stages.

Concept Development
Graphic Design

The video is divided into four chapters. Each chapter’s initial screen is given an opening sequence made of multiple snippets, teasing the upcoming content. Starting from existing icons for departments and divisions, I created an extended set of pictograms, dynamic graphs, grids and generators. These elements are animated, looped and tracked on the footage to enrich the visuals and achieve the desired look and feel.

Watch the full video